Tailfeather, a premier leather goods company based in Melbourne and founded in 2010, draws its inspiration from the breathtaking landscapes of the Victorian Tallarook ranges. Emphasizing the beauty of nature, Tailfeather has partnered with STOCK watches to create a stunning collection of watch straps that reimagine the familiar designs while preserving the brand's signature simplicity and modernity.

To launch this exciting new collection, I had the pleasure of collaborating on a striking marketing photography campaign. Rooted in the raw materials of the new straps, the campaign showcases the intricate textures and craftsmanship behind each piece. This innovative campaign was launched on social media, where the imagery plays with themes inspired by the human body, creating a captivating connection between nature, craftsmanship, and the art of timekeeping.