Renowned TV chef Shane Delia proudly serves as the ambassador for Glenarm Square, a stunning apartment development in Glen Iris by DealCorp. We successfully engaged the audience through a dynamic online campaign, primarily focused on interactive email communications. Each new inquiry about the project unlocks exclusive access to a specially crafted online recipe by Shane Delia himself. By leveraging a variety of engaging content formats—including downloadable recipes, captivating videos, and exciting competitions—the campaign consistently delivers delightful experiences that spark interest in the apartments. The objective is to cultivate a vibrant community around Glenarm Square, where culinary passion meets contemporary living.